Stories
Notes from the workshop floor.
rabbithole
The Dark Tetrad
Why everyday sadism joined narcissism, Machiavellianism, and psychopathy.
Original Opinion
philosophy
First-Party Data Is the Only Data Left
Third-party cookies are dead. Multi-touch attribution has collapsed. The brands winning in 2026 own their audience relationships directly. MCG's privacy-first architecture was accidentally prescient.
Original Opinion
engineering
SEO Is Dead. Here's What Replaced It.
Google rankings used to matter. Now AI answers the question directly. The game has changed from optimizing for algorithms to being the brand AI cites. Here's what that means for how we build.
Original Opinion Technical
engineering
Eat Your Own Cooking
Why dogfooding our own products isn't optional — it's the foundation of credible software.
Original Opinion
philosophy
Why I Build This Way
An introduction to the philosophy behind these tools — why privacy isn't a feature, it's the foundation.
Original Opinion